The partnership between Paulaner and FC Bayern Munich stands not only for tradition, but also for cosmopolitanism and international solidarity. Whether on trips to Asia and the USA or at international meetings - FC Bayern acts as an ambassador for Bavarian joie de vivre. Together with Paulaner, the players bring the values of Bavaria and Paulaner to the whole world: coming together, living and letting live, and enjoying the moment.
Fans from Germany and all over the world make the pilgrimage to Munich to see their FC Bayern live - and are welcomed with open arms and Bavarian hospitality. People from a wide variety of backgrounds come together here to celebrate side by side and toast with a freshly tapped Paulaner. Whether in the stadium or at the beer table - the joy of sport and the Bavarian attitude to life unites all fans, no matter where they come from. In Munich, cosmopolitanism is not only lived, but celebrated with Paulaner.