As a partner of FC Bayern, Paulaner also sees itself as a partner of the fans. In 2016, the idea was born to make real "fan dreams" come true. Since then, soccer and basketball fans have met their idols at unique events: Meet & Greets with active and former FCB professionals, trips with FC Bayern, co-creation of sneakers or balls, sporting challenges with the stars, but also cozy get-togethers at the alpine hut, in the beer garden or at a burger barbecue. Around 60 fan dreams have already been realized by Paulaner - in Munich, Bavaria, Europe, Asia and the USA.
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Dreams come true
"A real dream has come true for me" or "I'll be telling my grandchildren about this" - such statements from the winners reflect the special emotions that only the Paulaner Fan Dreams can trigger. Participation is deliberately uncomplicated: A simple online application is all it takes to secure the chance to make a dream come true.
Paulaner fan dreams with the FCB Legends
The fan dreams with the FC Bayern Legends, above all Giovane Élber and Claudio Pizarro, are particularly popular. Whether it's a BBQ on one of Munich's most beautiful roof terraces, an igloo adventure in the snowy Alps or a visit to the Oktoberfest with the legends: The encounters with the crowd favorites are always great fun and an excellent occasion to toast this unique partnership with Paulaner Münchner Hell.
International Paulaner fan dreams
Paulaner and FC Bayern Munich have fans all over the world - which is why the Paulaner Fan Dreams have long since become a global phenomenon. Every fan dream season, lucky winners from countries such as China, the USA or Italy travel to Munich to experience the atmosphere in the Allianz Arena for the first time, to be exclusive guests at the Oktoberfest or to compete with FCB stars in table soccer. At the same time, Paulaner also takes winners from Germany all over the world: they accompany the team to away games in the Champions League or on the Summer Tour to Asia and the USA. The meetings with the stars at exclusive events in Paulaner restaurants are always the highlight of the trip and a real "lifetime moment" for the winners.
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Paulaner fan dreams with FCB Basketball
The Paulaner fan dreams with FC Bayern Basketball are also a highlight of the partnership: with courtside seats, parties in the Paulaner fan meeting place, co-creation of sneakers and basketballs with street artists and basketball stars, trips with FC Bayern Basketball and personal meetings with the biggest stars, Paulaner offers fans of the Munich ballers unique experiences.
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