The partnership between Paulaner and FC Bayern Munich extends far beyond the borders of Bavaria and Germany. As ambassadors of the Bavarian way of life, Paulaner and FC Bayern Munich bring fans all over the world together - through their shared passion for soccer, Bavarian traditions and top performances. Whether in Europe, Asia or the USA - Paulaner and FC Bayern unite people worldwide who are enthusiastic about sport and enjoy the Bavarian way of life. This international connection makes Paulaner and FC Bayern global ambassadors for tradition, quality, top performance and shared success.